Privacy Policy
Last updated: 6 September 2026
1. Who We Are
J&M Cleaning UK (“we”, “us”, “our”) is a professional cleaning company based in Liverpool, England. We provide domestic, commercial, and specialist cleaning services across Merseyside.
Contact: contact@jmcleaning.uk | 0151 203 9410
2. What Data We Collect
When you use our website or contact us, we may collect:
- ✓ Contact details: name, email address and phone number, including phone verification where used
- ✓ Booking details: property address and postcode, service, dates, duration, quote, access instructions and notes you provide
- ✓ Customer account records: sign-in information, booking history, completed cleans, loyalty tier and rewards
- ✓ Messages sent through our forms, website chat or WhatsApp, including information you choose to put in those messages
- ✓ Employee records: contact and sign-in details, assigned jobs, work history, pay rates and recorded payments
- ✓ Property and scheduling records used to manage repeat and short-let cleaning
- ✓ Technical data used to operate and protect the service, such as request identifiers, connection details, error logs and usage/performance measurements
There is no online payment or deposit when you book. We do not ask for payment card details on the booking form; payment is arranged in person after the clean. Booking prices and payment-status records are still used to administer the service.
3. How We Use Your Data
We use your personal data to:
- ✓ Respond to your enquiry and provide a quote
- ✓ Schedule and confirm cleaning appointments
- ✓ Send you service-related communications (confirmations, reminders)
- ✓ Provide account access, booking management, loyalty rates and eligible rewards
- ✓ Assign work to staff and manage employee schedules, work history and payments
- ✓ Answer chat enquiries, prepare booking drafts and process bookings you confirm
- ✓ Keep operational calendars in sync and coordinate property access
- ✓ Improve our website and services
- ✓ Comply with legal obligations
We will never sell, rent, or share your personal data with third parties for marketing purposes.
4. Legal Basis for Processing
Under UK GDPR, we process your data on the following bases:
- ✓ Contractual necessity — to fulfil a booking or service request
- ✓ Legitimate interests — to respond to enquiries and manage our business
- ✓ Consent — where you have explicitly opted in to receive marketing communications
5. Third-Party Services
The following services support these features. Optional integrations process data when configured and used:
Resend (email delivery)
Receives recipient addresses and email content for enquiries, booking confirmations, account access and staff notifications.
Vercel (website hosting)
Hosts the website and server functions, processing requests and operational logs. Vercel Web Analytics and Speed Insights also receive page-usage and performance measurements as described below.
Supabase (database and authentication)
Stores customer, booking, property, employee, loyalty and payment-status records, and provides sign-in. Chat booking drafts, confirmations and WhatsApp conversation records also use this database.
Chat and messaging
Website chat sends your message, recent conversation and relevant quote context to our configured model relay to generate a reply. If WhatsApp automation is enabled, OpenAI processes messages and relevant account or booking context for replies. WhatsApp/Meta processes messages sent through WhatsApp; Twilio Verify handles phone numbers and verification requests where phone verification is used. Please avoid putting unnecessary sensitive information in messages.
Google Calendar and Apple iCloud Calendar
When connected, operational calendars receive the service, appointment time and duration, customer contact details, property address, price/payment status and booking notes. This helps our team coordinate visits. Calendar access is separate from signing into your customer account.
Authorised staff use the customer and property details needed to carry out assigned work. Contact us for information about the providers used for your booking.
6. Data Retention
We retain personal data only for as long as necessary for its stated purpose or applicable record-keeping obligations. This applies to all the categories described above. Our existing retention periods remain:
- – Enquiry data: up to 12 months after last contact
- – Customer records: up to 6 years for tax and legal record-keeping
Additional account, employee, chat, calendar and technical records support account access, staff administration, enquiries, scheduling and service security. Contact us to ask about retention for these records or request deletion of information relating to you. Session expiry is not the same as deletion of a booking or conversation record.
7. Your Rights
Under UK GDPR, you have the right to:
- ✓ Access the personal data we hold about you
- ✓ Request correction of inaccurate data
- ✓ Request deletion of your data ('right to be forgotten')
- ✓ Object to or restrict processing
- ✓ Withdraw consent at any time
- ✓ Lodge a complaint with the ICO (ico.org.uk)
To exercise any of these rights, email us at contact@jmcleaning.uk. We will respond within 30 days.
8. Cookies, Browser Storage & Measurement
Sign-in uses session cookies, and website chat uses a session cookie to associate requests and confirmed bookings with your browser. Recent chat context is held in browser state and sent with subsequent chat requests. Blocking cookies can affect sign-in or chat functionality.
We use Vercel Web Analytics for aggregate page-usage statistics. It measures visits without third-party tracking cookies, using a request-derived hash. Speed Insights reports loading and interaction performance. Measurements can include page URLs, referring pages, browser/device information and approximate location; cookieless measurement still sends data to Vercel.
Read the provider's Web Analytics privacy documentation and Speed Insights privacy documentation for details.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top of this page reflects the latest revision. Continued use of our website after changes constitutes acceptance of the revised policy.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please get in touch: